The fast food giant is expected to roll out meatless menu options later this year. Buzz60’s Holly Morgan has more.
Living Más may soon include more vegetables.
Taco Bell announced it will test a dedicated vegetarian menu, new menu items and in-restaurant menu boards later this year.
The fast-food chain says it already has 8 million vegetarian combinations but hopes the new menu will make it “even easier and better for vegetarians and flexitarians.”
“We’re excited to offer our first-ever dedicated vegetarian menu, as well as new vegetarian and vegan menu items to provide our customers more choices — without compromising craveability, simplicity, quality or value,” said Missy Schaaphok, the chain’s in-house registered dietitian in a statement.
According to a June 2018 Nielsen report, 6 percent of Americans say they follow a strictly vegetarian lifestyle, while 3 percent follow a strictly vegan lifestyle.
“We know that Americans are increasingly opting for vegan, vegetarian and flexitarian meals, and we pride ourselves on being able to accommodate a wide variety of diets and lifestyles,” Schaaphok said, noting the chain recently increased its vegetarian ingredients from 35 to 38.
In 2015, Taco Bell became the first quick-serve restaurant to offer items certified by the American Vegetarian Association, which is considered the industry’s standard in vegetarian labeling.
The new menu will only feature certified items and “will be a compilation of some items that are already on the menu, as well as new vegetarian and vegan menu items,” Taco Bell said in a statement to USA TODAY. “This will make it easier for customers to opt for meatless items.”
The company said it sells 350 million vegetarian items a year and about 7 percent of all items ordered at Taco Bell are either vegetarian-friendly or made vegetarian-friendly by substitution or removal.
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